JOY
Design Overview for Tokidoki Plush Concept
The new Tokidoki plush concept successfully blends the iconic and playful aesthetic of the Tokidoki brand with fresh, innovative design elements tailored for plush form. Staying true to the established Tokidoki character style guide, I introduced subtle yet impactful adjustments to body proportions and poses to ensure these plush designs feel more approachable, cuddly, and versatile, especially for collectors and casual fans alike.
Licensed Plush Design Portfolio
Throughout my career, I have had the opportunity to design and develop plush products for several beloved licensed brands, each with its unique character essence and creative challenges. By staying true to each brand's core identity while bringing fresh perspectives to the plush form, I’ve successfully delivered innovative designs that resonate with fans and collectors alike.
